Oversees communications, public advocacy, and marketing programs of CrossState and its affiliates. Develops, plans, and executes an integrated marketing, communication, and public relations plan to demonstrate CrossState’s membership value, raise credit union awareness, and increase credit union’s participation with CrossState. Highlights advocacy, compliance, professional development, and other works of CrossState, while marketing CrossState Solutions and other affiliates to generate and increase overall revenues. The Strategic Marketing & Communications Officer, like many CrossState positions, is a hybrid office/ remote (50-50%) position based in either Harrisburg PA or Hamilton NJ
Responsible for all communication channels including, but not limited to publications, web, digital, social media, and others to market and communicate the value of CrossState, its affiliates, and their programs, products, and services.
Serves as primary spokesperson for the organization. Interacts with members of the media and other opinion leaders. Arranges media coverage for special events that raises awareness of credit unions and their work.
Manages overall creative direction for all marketing and communications efforts, including the development and administration of a company-wide marketing plan.
Establishes and monitors metrics for the measurement of the effectiveness of marketing and communications efforts.
On January 1, 2020, CrossState Credit Union Association was born from a collaborative merger between two iconic credit union associations, New Jersey Credit Union League and Pennsylvania Credit Union Association. Both organizations were founded in 1934 and have played an impactful role in the credit union movement by delivering world-class training and education, offering unrivaled expertise in compliance issues, and providing expert political and regulatory advocacy.
CrossState serves 519 credit unions across New Jersey and Pennsylvania with combined assets of $63 billion and 5 million members. As one of the largest regional credit union trade associations in the country, CrossState provides a strong, vibrant climate for credit unions.