WTTW/Chicago PBS and WFMT/Chicago Classical seek an experienced Marketing Manager to develop, manage and execute marketing plans and strategies to increase audience, awareness and engagement on new and emerging platforms.
Develop and execute proactive and strategic marketing plans across paid, owned, and earned (in partnership with PR/Communications lead) to increase audience, brand recognition, loyalty, engagement and awareness for WTTW and WFMT.
Plan, contract, and manage budget and placement of media buys/trades across digital/social/email, OOH, television/video, radio, print and search channels.
Manage internal and agency cross-media creative development, production, and delivery: develop and adhere to marketing calendar deadlines, create and present creative briefs, manage design/production process and approvals, and serve as day-to-day liaison for and deliver final marketing files to vendors.
Identify, create, and manage new strategic marketing and media trade partnerships that can be leveraged for audience growth and brand awareness; manage all related deliverables.
Prepare and execute audience analysis, proof of performance reports, presentations and highlights to supervisor.
Create audience segmentation strategies and ongoing view of consumer personas to evolve our messaging and voice as we grow.
Develop, document, analyze and communicate cross-platform quantitative and qualitative research and consumer insights to maximize and measure effectiveness of marketing campaigns; develop visualizations and serve as storyteller, translating complex data into easy-to-understand analysis and recommendations for optimization.
Plan, manage, utilize and analyze search marketing programs.
Help create and document policies, guidelines, and procedures for organizational brand protocols.
Collaborate with internal creative and communications staff to ensure brand and messaging integrity across platforms and external marketing efforts.
Assist in coordination of selected events and other assigned duties.
Excellent written and oral communication skills
Exceptional attention to detail and accuracy; excellent organizational and planning skills
Self-motivated, results-oriented, and collaborative
Ability to work independently, proactively, persistently, and in a fast-paced and positive manner
Ability to juggle multiple projects and priorities simultaneously
3-5 years of marketing management experience
Demonstrated experience creating outcomes-driven visibility and marketing plans
Tactical understanding of all marketing media types/platforms, and experience integrating varied marketing channels into strategies
Expert familiarity with digital advertising and social media with a track record of driving growth
Experience with business, strategy, and campaign development and tracking
Demonstrated understanding of social media and search best practices, algorithms, and campaign execution
Demonstrated experience compiling, analyzing, and presenting data
WTTW/Chicago PBS and WFMT/Chicago Classical are committed to producing and presenting trusted, best-in-class content fueled by a distinctly Chicago sensibility. We engage our audiences by entertaining, inspiring, educating, and reflecting a diversity of perspectives.