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Confidential
New York, New York
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Market Research Manager
JOB DESCRIPTION The Marketing Research Manager, position combines the role of a business analyst and a marketing strategist, capable of demonstrating substantial experience in developing actionable insights and intelligence. You will develop and execute primary research programs to uncover findings that can be applied to shaping our product roadmap, business development and sales & marketing initiatives. Your insights will help prioritize products and features, identify target audiences, and drive marketing. JOB DUTIES: Lead a broad set of research efforts with emphasis on the Pro (i.e. security dealer, builder, distributor) including coordination and execution (survey design, programming, analyses), analyzing secondary source
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