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Confidential
New York, New York
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Strategic Digital Product Manager
As a Strategic Digital Web Product Manager, you will not only help develop the strategy of our digital experiences, but also help deliver those experiences for a strategic, fast-growing business at Aetna. You will put the customer first, monitor the competitive landscape, understand our technical capabilities, and champion differentiating user experiences.Your responsibilities will include:•Develop a deep understanding of business strategy & priorities for Aetna‘s Medicare business•Interpret user research, behavioral data, and competitive analysis to identify areas for improvement and new digital opportunities and as appropriate creating business cases to support•Establish a digital roadmap of new site changes and functionality that articulates, prioritizes
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