Essential Job Duties •    Develops and executes strategic and tactical aspects of marketing programs to achieve stated objectives regarding revenue, profitability, and market share  – when applicable, identifies future opportunities for scalability. •    Helps manage marketing budget.•    Plans and oversees execution of integrated promotional activities including public relations, print, digital media, owned digital channels, direct mail, point-of-purchase displays, and signage.o    Seasonal promotional calendaro    New center opening plan (scale for growth)•    Develops and manages Caliber Auto Care’s monthly digital content calendar to ensure content such as social media and email effectively integrate with key retai