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Demand Planning Analyst
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Posted: 13-Sep-21

Location: Lanham, Maryland

Type: Full Time

About 2U
What We’re Looking For: The Portfolio Investment team at 2U is growing, and we’re looking for a Demand Planning Analyst/Sr. Analyst. This role will analyze marketing performance in order to derive trends, insights and projections. You will own marketing's long-term point of view on enrollment projections and acquisition costs and partner with other teams to inform financial planning. You will also be tasked with understanding the "why" behind performance so as to provide actionable insights and ideas for improvement. A key duty of Demand Planning Analysts will be to recognize, follow, and analyze trends in the market. Research historical data to map trends and determine how they will influence the business. Our ideal candidate will have experience in Demand Analytics and Planning, and be adept and proactive in creating and maintaining working relationships across 2U’s many departments. This is a great opportunity for someone with a passion for marketing and higher education. We have tools that help us understand demand projections, how many leads will ultimately enroll, the timing of that enrollment and the acquisition cost of those students. Your job will be to create accurate outputs, insightful observations and actionable recommendations
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