American Management Association (www.amanet.org) is a world leader in talent development, advancing the skills of individuals to drive business success. AMA's approach to improving performance combines experiential learning—learning through doing—with opportunities for ongoing professional growth at every step of one's career journey. AMA supports the goals of individuals and organizations through a complete range of products and services, including classroom and virtual seminars, webcasts, webinars, podcasts, corporate and government solutions, and research. Organizations worldwide, including the majority of the Fortune 500, turn to AMA as their trusted partner in professional development and draw upon its experience to enhance skills, abilities and knowledge with noticeable results from day one.
AMA is looking for a Markeing Strategist, who will support AMA's public seminar business and related product lines through the development and execution of multi-channel integrated marketing strategies. Detailed planning, implementation, and analysis of successful strategies are critical in effectively growing this important piece of AMA's business.
Create and execute integrated marketing plans for public seminars and other training products in all assigned media, working closely with Learning Solution Managers to grow assigned portfolios.
Develop multi-channel promotional strategy for assigned product lines to achieve revenue goals, testing innovative and creative marketing approaches.
Analyze past results, competitive data and current trends to formulate public session scheduling recommendations for assigned seminars that align with strategic goals.
Share responsibility for developing and achieving annual revenue goals for public seminars and new business initiatives and building related marketing expense budget.
Evaluate key marketing and financial indicators to determine effectiveness of strategies and monitor progress against goals. Adjust marketing strategies and tactics as appropriate.
Work with Learning Solution Managers to identify viable markets and topics for new products.
Direct and work with Creative Services and Digital Marketing teams to develop communications that build brand awareness, generate qualified leads, and create compelling offers that appeal to customer needs.
Develop internal and external list strategies to support integrated marketing campaigns.
Lead marketing initiatives to support new lines of business to contribute to AMA growth goals.
Other related duties.
BA/BS Required, MBA/MS Preferred
5+ years' experience in multi-channel direct marketing and campaign management, including responsibility for developing budgets, providing creative direction, identifying audience segments, targeting list sources and analyzing results
3+ years/ experience in marketing to government or vertical industries preferred
Demonstrated ability to develop and execute a marketing plan
Experience in evaluating and interpreting financial metrics and a proven ability to take appropriate action to modify or capitalize on results
Proven experience in creating innovative marketing and growth approaches/solutions
Team player with demonstrated ability to collaborate with others
Strong interpersonal and communication skills
Positive attitude and enthusiastic approach to the work this position requires
Travel in accordance with business need
An EEO/AA Employer - M/F/Individuals with Disabilities/Veterans - an ADA compliance organization