JOB POSITION SUMMARY MOSAIC seeks an astute and passionate marketer with that “spark” that fits our small but growing Creative Marketing team. You must be proactive, with superior digital and content development skills, knowledge and processes. Expertise in traditional and digital marketing integration is also a prerequisite. This is a client-facing role where you must “speak their language” and effectively communicate marketing solutions to clients while being relatable in a way that instills confidence and wins new business. You must be an active learner with an insatiable curiosity, who can articulate best practices and the latest advancements on various digital platforms. You must have the instinct of when to capitalize on current and emerging trends in the marketplace. This is a hands-on role. You will be actively solving problems, brainstorming, executing and delivering. Everyone on the team has a voice, “wears many hats” and will never be put in a niche. We all contribute to the solution.
ROLE AND RESPONSIBILITIES
Work with internal team and clients on marketing strategy and development of integrated marketing campaigns.
Leverage an analytics-driven approach with respect to clients’ marketing needs.
Develop messaging and marketing content for clients across platforms with ability to write for a variety of market segments.
Ability to work with digital platforms to develop SEO/SEM strategies and track and measure performance for campaigns and other projects including website monitoring.
Work with technical staff and other internal departments to meet clients’ needs.
Work on both external marketing deliverables and MOSAIC internal marketing needs.
Participate in writing and pricing proposals for client solutions/services (RFPs).
EDUCATION and/or EXPERIENCE
Bachelor’s degree in Marketing and/or Communications.
5+ years integrated and or digital marketing experience developing and delivering multi-channel and integrated communications campaigns.
Proven ability to translate business goals into actionable marketing strategies, execution of strategies through creation of tactics, deliverables and recommendations.
Experience writing proposals and creating decks/presentations.
Able to handle the diversity of agency work. Including:
Familiarity with WordPress and website marketing strategies, including SEO/SEM, blogs, UX and social media.
Experience with researching and creating user journeys.
A proven track record in strong presentation skills
Strong research and strategic analysis skills.
Strong strategic marketing background - understands the need to have a clear positioning tailored to our audience, focus on customer goals.
Exceptional writing skills.
Creative writing skills a plus.
Campaign Management software familiarity.
Understanding of different marketing software/technology such as social media sites, Marketing Automation, Google Analytics, SharePoint and Hootsuite.
Outstanding communication skills with a creative flair to bring fresh ideas into product positioning and marketing campaigns.
Possess superb organizational and analytical skills.
Detail-oriented, with effective multi-tasking and time management skills.
We are MOSAIC. We innovate marketing and advertising solutions across traditional and digital technologies to find your audience—no matter where they are. From critical membership organizations and nonprofit missions to powerful commercial brands, we create one-of-a-kind experiences that result in high-impact growth and engagement.