Director of Marketing

Position Purpose

As the driver of institutional messaging for the organization you will partner with the Directors of various departments, including A.C.T.’s world-renowned Conservatory for Actor Training, Education and Community Outreach and Development teams, to set audience and revenue goals and craft the messaging and design of all digital and print campaigns for their specific programs. As the owner of marketing programs you will use your creative and analytical skills to motivate your team to develop marketing campaigns for subscription and single ticket sales to drive toward earned revenue goals. Pre-COVID numbers were approximately $10M annually.

Position Responsibility

• Develop and execute on a consistent articulation of A.C.T.’s desired image and position throughout the community, the theater world and beyond to all constituents, both internal and external.
• Conduct audience research to drive more effective marketing programs.
• Create, implement, and measure the success of marketing, communications, and public relations campaigns with a specific emphasis on:
  • The development of subscription and single-show sales campaigns to increase earned revenue.
  • Optimization of current subscriber and ticket buyer engagement programs with a major focus on growing attendance and deepening relationships with current subscribers.
  • Launching and leveraging the Tessitura software platform to drive ticket sales, advance donor development, and deepen overall audience engagement.
  • Ensure systems are in place that provide the team with accurate and accessible data utilizing modern marketing techniques.
• Oversee the development and implementation of materials and services in collaboration with other departments/programs such as the Conservatory and Development departments.
• Develop short and long term plans and budgets for the marketing/publications/public relations programs, monitor progress, assure adherence, and evaluate performance.
• Mentor, and provide performance management of marketing staff, including training and development activities as well as regular feedback.
• Represent A.C.T. and build external contacts within various communities, organizations, and service groups.
• Be versed in marketing and theater best practices.
• Additional projects as needed.