The Marketing Department is currently looking for a strategic and collaborative Product Marketing Manager to join the team. Ideal candidates can plan and execute successful campaign launches for AVID’s ever-expanding array of products and services across all communication platforms. This individual is a skilled team player, who can effectively work with cross-functional teams to understand the needs of the organization, prioritize the focus, plan the action steps, ensure continuity across all messaging, and execute with fidelity.
The position’s main responsibilities include:
Lead portfolio go-to-market plans and execution that result in well-organized rollouts of AVID’s services and offerings. Work across internal teams to define product benefits and positioning, using messaging that is easy to understand, aligns across new and future products, and effectively drives expansion within existing schools and/or adoption of new school sites/educators.
Develop and deploy effective product marketing messaging and materials that equip customer-facing teams to educate our target audiences and drive growth, reach, and adoption.
Lead audience segmentation, customer persona development, and journey mapping. Provide guidance to Marketing team members on nurturing strategies and execution tactics.
Lead cross-functional efforts to facilitate effective messaging tools, marketing, and sales collateral that will support our field teams in conversations with new and existing schools and grow a consistent understanding of AVID.
Working in partnership with various internal teams (Research; Divisional staff; Learning Programs, Products, and Services; Interaction Design; Creative Services; etc.), develop content to meet objectives for internal alignment and all educator-facing communications, including print, digital, multimedia, and video assets
Bachelor’s degree in business, education, marketing, or related field
Minimum of 7–10 years of experience in product marketing
Excellent writing and analytical skills
Graduate-level degree: Master of Business Administration (MBA), or Master of Education (M.Ed.) or related field
Strong project management experience
Experience in an industry with a complex sales cycle
Additional Salary Information: Base salary, plus benefits, 5% 403b contribution and 5 - 15% Performance Pay Bonus
About AVID Center: A National Education Non-Profit
WHAT WE DO:
AVID - Advancement Via Individual Determination - is a fast-growing national nonprofit dedicated to closing the achievement gap by preparing all students for college and other postsecondary opportunities. Established more than 36 years ago with one teacher in one classroom, AVID has become the top college readiness organization in the country which today, works with 5,600 schools and impacts nearly 1.5 million students in 44 states and 16 other countries/territories. AVID spans from elementary to four-year universities. We team up to transform school culture, instruction, leadership and systems. We are closing the achievement gap: more than 90% of AVID students meet college entrance requirements and apply for college and they are persisting in college at higher rates than their peers nationwide in college.
AVID Center offers competitive salaries and a comprehensive benefits package including medical, dental, vision, life insurance, 403b retirement contribution, Short-Term and Long-Term Disability and tuition reimbursement. Our environment is centered on team work and collaboration in a fast paced, friendly and fun atmosphere.