Shatterproof is seeking a Digital Editorial Manager to own creation of digital content across channels to increase supporter growth, revenue, and engagement, and provide critical analysis of data for executive-level evidence-based decision making. Reporting to the Director of Strategy, Online Giving, the Digital Editorial Manager will work closely with stakeholders throughout the organization to maintain a customer-focused content strategy resulting in increased revenue, new supporter acquisition, nurturing, engagement, and retention. The manager will assist with email campaign strategy (desired outcome, design, and flow), write and produce email, web, and social content, and use cross-channel metrics to assess campaign success using standard KPIs. We are looking for a responsible, team-oriented, organized individual to create a best-in-class digital experience that drives customer acquisition engagement, and retention. This position requires a skilled marketer with experience in designing and optimizing complex, multi-channel digital campaigns. The manager will have strong communications skills and the ability to handle multiple concurrent projects while adapting quickly to rapidly changing priorities. This is an exciting opportunity to join the Digital Marketing team and contribute to the success of Shatterproof’s marketing program.

• Work with the Director of Strategy, Online Giving to create a digital fundraising, engagement, and acquisition strategy and targeted communication journeys 
• Write digital content for email and web (including program, marketing, and fundraising content), create or requisition creative assets, and partner with the marketing team and other departments to build best-in-breed products
• Manage a cross-departmental email calendar: define cadence based on performance testing, segmentation, and organizational prioritization and oversee execution of the email calendar on a daily basis
• Create graphic designs and graphic assets for the Shatterproof website as needed
• Partner closely with the graphic designers/brand agencies on email templates and web content including layout, navigation, typography, colors, and image composition
• Manage campaign workflows and coordinate with digital marketing, creative vendors, and other teams to ensure deadlines are met
• Work with program areas to understand their email communication needs and translate those into communication journeys and individual emails
• Create business rules for targeting audience segments and personalizing emails by interest and past actions
• Partner with the Digital and Email Production Manager to build, test, and send emails
• Track and communicate results, success metrics and recommendations for improvement
• Proactively monitor marketing metrics (open rates/click-through/deliverability/etc.) and provide analysis of marketing campaigns and recommendations for enhancing effectiveness
• Analyze campaigns and recommend best practices, AB testing, new trends in email, etc.
• This position will not have any direct reports

EDUCATION/EXPERIENCE

• Bachelor’s Degree
• 3+ years creating best-in-breed email and web content for supporter engagement and fundraising, tailoring content to audience segment
• Experience managing digital projects from concept to delivery, maintaining keen awareness of deadlines and project deliverables
• Experience with Adobe Creative Suite or other graphic design tools
• Experience with major Marketing Automation Platform and CRM platform is required. Experience with Salesforce Marketing Cloud preferred.
• Experience with web Content Management Systems (CMS); Drupal CMS experience preferred
• Highly motivated problem solver with exceptional attention to detail and organization
• Strong verbal and written communication skills
• Excellent time-management skills, organization, and project management skills
• Ability to quickly identify and address operational and process issues
• Understanding of substance use disorder (SUD) preferred