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What you’ll do in this role:

The Director of Marketing is responsible for the planning, development, and implementation of all marketing strategies & communications, as well as public relations activities designed to capitalize on market opportunities and generate demand. You are the ideal candidate if you have extensive marketing experience, thrive in a fast-pace environment and be able to delegate and track ongoing projects simultaneously. Some of your responsibilities would include:

- Developing and overseeing the implementation of the marketing strategy that drives market awareness and lead generation

- Organizing and developing campaigns, events, digital marketing, and PR to generate new opportunities both inside and outside the client base

- Partnering with the sales team to identify gaps, opportunities, and improvements to Strata’s sales enablement tools

- Steering editorial direction, design, production and distribution of all Strata publications and collateral that adhere to Strata’s brand

- Working closely with the client experience and product management teams to define marketing materials and programs

- Attending and/or participating in conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis

- Manage Strata’s social media presence and direct programs to improve social media reputation and recognition.

- Conduct general market research to keep abreast of trends and competitor’s marketing movements

- Manage the marketing budget and allocate resources amongst projects

Your accomplishments include:

- A Bachelor’s degree or foreign equivalent in marketing, communications or another relevant field

- 5 to 7 years in a marketing leadership role with direct reports

- Proven campaign experience

- Thorough knowledge of web analytics (e.g. Google Analytics) and Google AdWords

- Deep understanding of Salesforce as well as marketing automation tools (ex: Pardot)

- Tradeshow and event planning experience

- Demonstrated successful experience writing press releases, making presentations and negotiating with media

- Demonstrated experience in working with a sales team in support of a growth strategy

- Proven ability to plan and manage budgets

About Strata Decision Technology
Here at Strata, our mission, and our passion, is to help heal healthcare – driving solutions that will bend the cost curve.  Our software is influencing one of the biggest socio-economic problems of our time for the better and positively impacting patients’ lives in the process. And if that isn't enough? Our halls are filled with some of the most talented, most committed, most fun people you will ever work with, spending our days solving big problems. Join us as we collaborate…we celebrate….we innovate....together.
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