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Job Purpose: This position will manage the development and execution of customer insights, service development, marketing tools, and collateral in support of First Student Charter. The chosen candidate will ensure the revenue objectives are achieved through closely collaborating with Sales, Charter Operations and agency teams, jointly identifying customer needs and developing solutions that meet those needs

Major Responsibilities:

1) Recommends, develops, and executes communication/marketing/public relations strategies to achieve intended results for Charter services. 2)Monitors the customer and competitive landscape, identifying relevant market and customer research needs. 3)Recommends targeting strategy by persona/segment 4) Works closely with Sales, Charter Operations and agency team to manage the overall design, implementation, and execution of materials & campaigns. 5)Supports Sales and represents marketing in selling in new services to customers. 6) Develops and executes marketing activities, campaigns, and collateral that are in alignment with the customer need and strategic direction of Charter. 7) Monitors and analyzes marketing activity against goals, providing suggestions for enhancing marketing/sales performance through identification of key areas of improvement. 8) Develops and maintains marketing budgets.

About First Student
Caring for Students Today, Tomorrow, Together.® For more than a century, First Student has partnered with local school districts to deliver safe, quality and effective student transportation solutions. The First Student approach applies our national resources to locally defined priorities, enabling us to make a lasting and positive impact in the communities we serve. Whether you face changes in student population, want to explore your options for new technology, need to improve safety performance or simply want more visibility into your operation, First Student has the right transportation solution for you. We are looking for a Senior Marketing Manager who has a passion for understanding and leveraging customer insights, and has the ability to translate these insights into effective actions.
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