Career Center


The Manager, Direct Marketing is responsible for the developing the strategy of direct marketing initiatives across the residential multicultural market, including direct mail, email, and trigger programs. 

You will be expected to contribute to the flawless execution of direct mail campaigns from inception through post campaign analysis.  To qualify for this position you should have a successful track record of managing direct marketing projects and strong project management skills.  Knowledge of Spanish helpful but not required.

  • Contribute to the flawless execution of national direct marketing campaigns targeted to multicultural markets to drive sales and results across all product lines.
  • Work closely with the Multicultural strategy team to ensure segments, messaging, and product offerings are aligned.
  • Develop segmentation strategies and create mail matrices, working closely with the Database Marketing team to monitor list execution.
  • Strive to outperform defined response targets for direct marketing programs inclusive of acquisition, customer upgrade and email, and recommend opportunities to improve results.
  • Communicate with the Multicultural team and their vendors about production formats, templates, schedules and guidelines.
  • Contribute to response tracking and analysis as needed, and produce post campaign performance reports.
  • Support  the direct mail budget and report on expenses.
  • Maintain and communicate campaign calendars for all campaigns.
  • Collaborate with teams across marketing and the entire organization to plan and execute trigger programs. 
  • Proof read to match creative, versions and other campaign elements

Skills/Abilities and Knowledge

  • Expertise in direct marketing (especially direct mail and email) with knowledge of production processes, list segmentation, key performance metrics and measurement methodologies
  • Strong attention to detail.
  • Ability to work on cross-functional teams to bring projects to fruition
  • Highly developed capacity for teamwork and a strong focus on the customer
  • Strong communication and organizational skills
  • Ability to work independently
  • Ability to manage multiple projects from beginning to end
  • Ability to work under pressure in a changing environment


  • Bachelor’s Degree in Business or related discipline and/or an equivalent experience

Related Work Experience

  • Direct marketing experience to include:  5+ years
  • Marketing management:  4+ years
  • Project Management:  4+ years


  • Working knowledge of Spanish helpful but not required
  • Knowledge of cable television, high speed I


The Spectrum brand is powered and innovated by Charter Communications.  Charter Communications reaffirms its commitment to providing equal opportunities for employment and advancement to qualified employees and applicants.  Individuals will be considered for positions for which they meet the minimum qualifications and are able to perform without regard to race, color, gender, age, religion, disability, national origin, veteran status, sexual orientation, gender identity, or any other basis protected by federal, state or local laws.

Internal Number: 223287BR
About Charter Communications/SPECTRUM
Charter Communications (NASDAQ: CHTR) is America’s fastest growing TV, internet and voice company. We’re committed to integrating the highest quality service with superior entertainment and communications products. Charter is at the intersection of technology and entertainment, facilitating essential communications that connect more than 26 million residential and business customers in 41 states. Our commitment to serving customers and exceeding their expectations is the bedrock of Charter’s business strategy and it’s the philosophy that guides our 94,000 employees.
Help is on the way!
We're sorry you are having trouble applying for this job.

Please try loading this job using the following link before submitting your help request:
Powered By Naylor Association Solutions
Subscribe to Nonprofit Career Fair