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Digital Marketing Specialist


Reports To:      General Manager – Communications

Job Status:        Exempt


Job Summary – Develop and implement digital marketing strategies designed to increase awareness and revenue. Assist in the development and execution of marketing plans.  Create and maintain collateral materials and on-line content.  Drive advertising and public relations efforts.  Provide support for trade shows and sales events.


Job Duties and Authorities


Develop web strategy(s) to improve our online presence, increase web traffic and generate leads that drive sales for OTTO Controls and Communications products.


  • Design and execute digital campaigns to launch products into target markets
  • Manage lead generation process and maintain database. Monitor follow up activities with sales team. Analyze results and set goals to improve key metrics
  • Define web goals and lead the development of short and long term web strategy(s) to raise awareness of OTTO products online
  • Review web and email analytics and identify opportunities to increase traffic, build awareness and drive revenue
  • Identify portals and sites where OTTO products should be listed and oversee that content is refreshed and maintained
  • Identify social media activities for OTTO products that increase Google rankings and drive traffic to our website; Calculate ROI and a recommendation for future engagement
  • Maintain and update website using the Sitecore XP backend platform

Assist in the development of a marketing plan to successfully launch new products and grow sales


  • Develop a 1-year marketing plan and marcom calendar that encompasses print and digital mediums
  • Develop 3-year messaging strategy
  • Develop product launch strategies, create and implement programs and tools to ensure successful new product introductions through the channel
  • Develop key messages and drive brand awareness in key target markets
  • Develop technical presentations for use by sales staff and reps
  • Create 5 years branding and marketing communications plan to raise awareness and drive leads in target segments


Create and maintain collateral materials and on-line content


  • Provide or oversee graphic design services to create catalog pages, sell sheets and other marketing tools
  • Maintain and update product data sheets on
  • Evaluate website usage and make recommendations for improvement based on user feedback


Drive advertising and Public Relations Efforts


  • Manage PR and advertising activities for the Controls and Communications products business
  • Identify opportunities to raise awareness of the OTTO brand with target verticals, channel partners and other stakeholders
  • Oversee writing and placement of articles, stories and blog postings
  • Develop annual media calendar and manage advertising placements


Provide support for trade shows and sales events


  • Evaluate and coordinate industry trade shows and special events
  • Coordinate all items necessary for a successful trade show. Develop trade show schedule based on field feedback. Reserve booth space


Job Specifications –

  • Bachelors Degree required, Marketing Degree preferred
  • Minimum 5 years related marketing experience
  • Strong oral and written communications skills and the ability to understand and communicate technical information.
  • Strong organizational skills and the ability to coordinate multiple projects simultaneously; ATTENTION TO DETAIL IS A MUST
  • Able to travel occasionally as required
  • General knowledge of computer skills including Microsoft Word, Excel and PowerPoint
  • Must be able to work in a quick paced environment
  • Exceptional attention to detail and follow-up skills
  • Superior social interaction, teamwork and interpersonal skills
  • Ability to work non-standard and long hours
  • General knowledge of InDesign, Illustrator and Photoshop
  • Experience with Sitecore XP Platform a plus

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