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Summary:

This savvy marketing communications professional brings a creative brief to life by writing highly engaging content that spans digital and traditional communication channels. This position works with business partners throughout the Marketing organization to produce a variety of tactics that grow product and service engagement and sales, build brand preference and drives customer satisfaction.

Essential Duties/Responsibilities:

*Works with Product Managers, Customer Service and business leadership to develop and write customer-oriented content for digital and traditional channels that promote CenterPoint Energy products and services.

*Researches, writes and edits content for digital and traditional communication channels, including email, Web, social media, bill inserts/onserts, videos, infographics, brochures, letters and direct mail.

*Maintains consistent voice that represents the brand, adjusting tone and style for each audience and channel, as appropriate. Edits content across channels to ensure overall accuracy and consistency.

*Collaborates with Art Directors, Channel Managers and Video Producers to recommend photos, art, graphics and design templates that will best showcase desired messages and make content easy to consume.

*Uses software tools to post/publish Web content or flow email content into approved templates in order to streamline workflows.

*Uses project management skills and job tracking tools to ensure jobs are on schedule and meet approvals at various points during production.

*Supports other departments through collaboration on story ideas, editing, and proofreading.

*Oversees content testing and helps analyze results to ensure content meets business objectives.

Education:

Requires a bachelor’s degree in Communications, Journalism, Marketing, Advertising or Business Administration from an accredited college or university.

Experience:

Level I: Requires a minimum of 3 years of experience as a writer for marketing or customer communications content, either in-house or with an agency.

Level II: Requires a minimum 5 years of experience as a writer of marketing communications or customer communications content for B-to-C or B-to-B audiences, either in-house or with an agency.

Level III: Requires a minimum 7 years writing and managing digital content for B-to-C and B-to-B audiences either in-house or with an agency.

CenterPoint Energy is an Equal Opportunity Employer looking to employ and advance in employment qualified minorities, females, people with disabilities, and veterans.

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