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Are you an innovative and creative marketing professional? Do you take initiative to develop unique ways to reach target audiences, support lead generation, and drive revenue? If so, iiPay has an excellent opportunity for you.

The ideal candidate will have a solid understanding of modern marketing principles, strong written and communication skills, excellent listening and follow-up skills, and a team-oriented mentality. The Marketing Coordinator will work alongside the Marketing Manager to enhance iiPay’s market position and support the sales pipeline. This position is based in Dallas, Texas.

KEY OBJECTIVES:

The successful candidate requires experience, skills and a proven track record in the following areas:

RESPONSIBILITIES:

Oversee digital marketing campaigns utilizing HubSpot, Google AdWords, AdRoll, LinkedIn, Facebook, and Twitter

Collect, enter and maintain marketing data in Salesforce and HubSpot

Coordinate the delivery of content; development, proofreading, and copywriting for all email and digital content

Manage all search engine marketing (SEM) programs by developing campaign structures, A/B testing messaging, and pivoting as necessary to maximize marketing effectiveness

Monitor and evaluate web analytics to develop SEO and content strategies to generate marketing qualified leads

Assist in the planning and execution of global event marketing initiatives

Analyze, interpret, measure and report on performance of digital marketing KPIs

Support sales team with marketing needs while ensuring these efforts are aligned with company goals and brand

Assist in the development of company collateral including copywriting and graphic design

REQUIREMENTS:

Bachelor’s Degree in related field of study (marketing, advertising, public relations, journalism etc.)

2+ years hands-on experience managing online/digital advertising campaigns

Previous experience utilizing Marketing Automation software in a B2B environment is a plus

Graphic Design experience, especially utilizing the Adobe Creative Cloud, is preferred

WHAT WE ARE LOOKING FOR IN YOU:

Thorough understanding of market segmentation, principles of marketing, integrated marketing communication principles and branding

Ability to achieve results in a globally diverse, fast-paced, high-growth entrepreneurial environment

About iiPay
iiPay is a market leader in cloud-based global payroll solutions on the strength of technology that solves the global payroll gap. iiPay sharply reduces dependence on in-country payroll processors; and its gross-to-net engine provides a clean, comprehensive view into an organization’s global payroll landscape. iiPay has been implemented at more than 270 businesses in more than 150 countries, making them more efficient, compliant and adaptable with improved employee productivity and satisfaction.
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