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We’re a Little Different


Our mission is clear. We bring to life a healing ministry through our compassionate care and exceptional service.  


We don’t believe in jobs at Mercy, we believe in careers that match the unique gifts of unique individuals; careers that not only make the most of your skills and talents, but also your heart.


At Mercy, you’ll feel our supportive community every step of your day, especially the tough ones. We’re a team and love working that way. That team is expanding, and we currently have exceptional opportunities to help our communities grow.


Reporting to the Director, Customer Relationship Management, the Consumer Marketing Analytics Manager will lead the development of advanced consumer insights related to Mercy’s marketing efforts. This position will build an analytic structure to allow Mercy to define marketing performance and opportunities. The Manager will partner with the CRM Campaign team, Brand & Digital Experience, Media Relations/Social Media, Marketing Planning & Service Line Strategy, Community Relations and Business Development to ensure support of all required analytics and reporting. The Manager will perform all duties and responsibilities in a manner consistent with the mission and values of Mercy.


High-level Job Requirements

  • Lead the management of Mercy’s consumer marketing analytics, understanding all multi-channel marketing efforts, including all digital products and social media
  • Fuse large, disparate data sets with analytic concepts to inform consumer segment decisions, propensity models, marketing performance forecasts & cohort analyses
  • Strong understanding of Integrated Marketing goals & visions and exceptional ability to prioritize & guide work to meet those goals

Essential Duties and Responsibilities


Consumer Marketing Analysis

    • Define & lead analysis of customer data sets to aid in Mercy’s understanding of key marketing behaviors, including acquisition, conversion, engagement & retention
    • Identify & define key metrics to assist in Mercy’s marketing efforts
    • Lead analysis of performance & mix of digital, social & traditional marketing tactics
    • Identify & build consumer and data cohorts for use in Mercy marketing campaigns
    • Create and measure A/B & multi-variate tests and guide execution
    • Create & communicate insights that contribute to ongoing strategic marketing development
    • Build & manage customer analytics dashboards and reports

Prediction & Forecasting

    • Develop predictive models to aid in acquisition, conversion, engagement & retention
    • Develop Customer Lifetime Value (CLTV) models, cluster/cohort analysis, marketing ROI models
    • Establish & encourage a rigorous testing & analysis design for marketing
    • Liaise with Mercy Technology Services (MTS) & Marketing Database & Technology Manager to obtain & build clean, relevant data that fuel analyses
    • Find trends & anomalies in our data and determine & communicate associated value

Marketing Operations

    • Oversee the administration of marketing analytic tools, including these aspects in Mercy’s digital, social & communication tools
    • Collaborate with technology services, Digital, Community Relations, Media Relations, Brand, Market Analytics and CRM teams to lead ongoing reporting and analytics requirements
    • Support & advocate for Marketing’s Operational Cadence across the team
    • Change Management - Embrace fluidity of the healthcare industry and changes likely to occur in coming years, acknowledging that ministry needs will require role variation for all. Our entire department will be required to accept change and to lead through it

Because you’re committed to excellence, you understand the importance of being properly prepared for your role at Mercy. That’s why you’ll bring to your role the right set of qualifications:


Education Requirements

  • Bachelor's degree – Marketing, Economics, Business, Statistics, Finance or similar area of study
  • Master's degree in above field preferred

Experience Requirements

  • 5+ years of progressive experience with consumer analytics and marketing including:
    • Advanced analytics experience, preferably including Mix Models, Logistic & Linear Regression, Machine Learning, Decision Trees and ROMI models
    • Experience using data analysis tools such as R, Python, SAS
    • Experience designing & measuring multivariate tests
    • Experience building dashboards & visualizations (Qlik, Lumira, Tableau)
    • Experience enabling large data sets for use in Modeling & Analytic projects
  • Proven track record of working with cross-functional teams and managing multiple high-profile projects simultaneously
  • Health care experience preferred, but not required

Additional Skill Requirements

  • Strong project management skills and experience
  • Understanding of relational database structures
  • Analytical with a natural curiosity to measure, test, learn and iterate to get the best results possible
  • Credible and articulate, with excellent oral and written communication skills
  • Innovative and creative thinking balanced with pragmatism (big-picture thinking)
  • Intellectual horsepower (highly analytical and strategic)
  • Drives for results in prioritized manner (balanced sense of urgency)
  • Listening skills, minimal ego (listen first, then respond)
  • Organized and attention-to-detail approach (strong tactical execution)
  • Highly resourceful (stretches people and money; compresses time)
  • Agile (can adapt quickly to a changing environment)
  • Collaborative (works with peers across many functionalities within the company)
  • Financially minded (P&L responsibility and mindset)
  • Ability to work both independently and collaboratively
  • Meticulous attention to detail, with an overall passion for continual improvement
  • Ability to thrive in a fast-paced, high-energy environment
  • Possess high degree of integrity and moral character
  • Organized, reliable self-starter with strong creative thinking, analytical, problem-solving, decision-making and interpersonal skills
  • Excellent negotiation skills
  • Consultative and collaborative style with a results-driven approach
  • Ability to influence and manage change in a positive and collaborative manner
  • Ability to travel occasionally as needed


We’ll Support You at Work and Home


Our foundations are built on dignity and respect. Modern Healthcare Magazine named us as a “top 100 places to work.” We go out of our way to help people feel welcomed. We offer day-one comprehensive health, vision and dental coverage, PTO, and employer-matched retirement funds, even to part-time employees. We’re proud to provide tuition reimbursement to help you grow and learn new skills.


What Makes a Good Match for Mercy


Compassion and professionalism go hand-in-hand with us, along with exceptional quality care. Having a positive outlook and a strong sense of advocacy is in perfect step with our mission and vision. We’re also collaborative and are not afraid to do a little extra to deliver excellent care – that’s just part of our commitment. If that sounds like a fit for you as well, we encourage you to apply.

Internal Number: 2018-761360
About Mercy
Mercy is the 5th largest Catholic health system in the U.S. based on net patient service revenue, serving in 140 communities over a multi-state footpoint through several touch points including outreach ministries and virtual care. Mission: As the Sisters of Mercy before us, we bring to life the healing ministry of Jesus through our compassionate care and exceptional service.Our Vision: We are the people of Mercy Health Ministry. Together we are pioneering a new model of care. We will relentlessly pursue our goals to get health care right. Everywhere and every way that Mercy serves, we will deliver a transformative health experience.
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