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ShelterPoint Life is looking for a hands-on Marketing Communication & Automation Coordinator to support our upbeat, growing Marketing team. Specialized position that requires thorough Marketing Automation experience.

  • Implement and manage the entire process of Marketing automation programs in collaboration with internal and external resources, using Pardot and other solutions:
    • Design and deploy scalable and automated integrated campaigns (email, forms, landing pages) that span the gamut from lead generation to loyalty
    • Architect and build drip/nurturing campaigns
    • Design custom email and landing page templates (HTML/CSS helpful)
    • Perform pre-launch QA from mapping to list segmentation and deliverability
  • Data Management
    • Manage contact/engagement data and lists/segmentation in Pardot in coordination with other data locations
    • Coordinate data integrity with Marketing and IT peers
  • Campaign Creation
    • Work with marketing peers and cross-functional teams to advise how Pardot (and other solutions) can be best leveraged for strategic initiatives and campaigns
    • Assist with developing email strategies and calendars
    • Support overall integrated campaign strategy and plans, working with the Marketing team to implement key themes and messages
  • Knowledge Transfer and Continuous Enhancements
    • Continuously improve by staying on top of latest insights and best practices, and then acting on the information
    • Stay on top of new features, regularly educate other Marketing team members on Pardot updates, and implement new capabilities
    • Provide training for Sales users where applicable and create training materials
    • Collaborate on analytics for contact data and profiles, helping to identify enhanced targeting opportunities, scoring, etc.
    • Conduct A/B tests, share learnings with Marketing team for decisions on how to optimize
    • Monitor email deliverability and list hygiene to ensure optimal inbox placement and CAN-SPAM compliance
    • Monitor and enhance the opt-outs and subscriptions process
  • Act as Pardot Administrator:
    • Manage the Pardot database, including custom fields & mappings, tags, subscription center, CRM integration, and imports/exports of email lists
    • Troubleshoot technical glitches or errors between the integrated systems and ensure solutions are found and implemented rapidly
    • Coordinate Pardot tickets with Salesforce Support
  • Other digital/online Marketing
    • Work with marketing team to expand digital/online Marketing efforts beyond Marketing Automation campaigns, e.g. Social, SEO, SEM, retargeting, etc.
    • Understand the logistics and parameters of conversion tracking to assure proper lead source identification (e.g. UTMs, their Google Analytics implications, and Salesforce integration)
  • The ideal candidate will also be able to pitch in and help out with design-related tasks and other department efforts as needed.


  • 2+ years of specific experience in lead generation/nurturing using an enterprise-level marketing automation tool like Pardot (preferably, or Marketo, Act-on, Eloqua) – ideally certified
  • 2+ years of direct and database marketing experience
  • 2-3 years of relevant email marketing experience, executing marketing program and database segmentation
  • Extensive knowledge of demand generation and direct marketing best practices as well as the ability to stay abreast of new methodologies, tools and technologies
  • Proven problem-solving aptitude along with critical and data analysis skills
  • Self-starter with initiative and the natural inclination to go get answers rather than wait for them
  • High attention to detail, deadlines and processes
  • Works well in team and matrix organization


Skills/Experience that’s a Plus:

  • Experience executing effective social media campaigns
  • Knowledge of paid search and retargeting
  • PhotoShop, InDesign
  • html, CSS

About ShelterPoint Life
ShelterPoint Life is NY's leading statutory disability insurance carrier located on Long Island. Don't let the word "insurance" deter you! Check out how we educate New Yorkers about Paid Family Leave to get a vibe for how we do things ( Like it? Then we'd love to hear from you! Apply to join our team here:
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